Phantom Soul - Four Tracks


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"The intention of concealing the artist was to determine if people liked the music for the music’s
sake rather than appreciating it because of the unexpected source. From a marketing
standpoint the fact that Phantom Soul doesn’t look like the average soul singer gives him a
distinct advantage as it relates to recall and recognition. His unique style also lends itself to
making him a polarizing figure which will lead to more discussion and exposure based solely on
curiosity."

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